Eliana Johnson #9- Industrial and Art Deco

 Industrial Design

  • Studies how humans interact with devices and environments solving problems of design and usage
  • Design that has an interest in industrial production
  • describes a new profession that would focus on products for industry
  • less emphasis on aesthetic goals
  • during an economic depression
  • It has a blend of Art Deco ornamentation with slick formats of streamlining
  • Zeppelins were made during this time period
  • Adopted after ware for transportation vehicles
  • Raymond Loewy
    • was an industrial designer who was self educated
    • one of his most major works was the S--1 Locomotive
      • Studebaker starlight


      • Electrolux vacuum cleaner

      • Henderson

  • Gilbert Rohde
    • Furniture designer and industrial designer
    • He introduced modernism to Herman miller in the 1930s
    • Major works included:
      • Industrial chests

      • Chrome chairs


      • Industrial style clocks


  • Russel Write
    • Characteristics and style:
      • table at the center of a house
      • designed from the center outwards
      • designed informal residential designs.


Art Deco
  • Started in the 1920's
  • Started with tension between functionalists and decorators
  • Functionalists valued function, simplicity, mass production
  • Decorators valued craftsmanship and elite market
  • Started in France
  • Went to America and European countries during WWII
  • Essence of Art Deco
    • Zigzags
    • Folding screens
    • Large mirrors
    • Chevron shapes
    • prominent lighting fixtures call attention to modern materials
  • Tamara de Lempicka
    • was called "Baroness of Brush"
    • painter that mostly did portraits of wealthy aristocrats and nudes in art deco style


  • In normadie there was a massive surge of Art Deco design
  • The invention of the Radio
    • helped carry art deco into every American home
    • Table top radios


  •          
    Public spaces
    • New York's Rockefeller Center was designed in Art Deco
    • International building Rockefeller center



  • Residential design
    • architects were pushing for prefabricated house construction
    • ideas were developed and publicized, but never actually were carried out
      • kitchen and bathrooms were the main rooms it was seen in, such as built-in tubs and showers and electric appliances

  • Modern Applications



  • One Step Further: In the Film "The Great Gatsby", there is a lot of Art Deco used to reflect the Roaring 20s that have rich colors, geometric patterns, and lavish ornamentation. This is mostly seen in the spaces that he holds parties and a few of the other spaces seen throughout the movie as well. 




Comments

  1. Sami FordMarch 19, 2025 at 2:10 PM

    I appreciate putting your blog into bullet points with photos throughout! Everything from the wallpaper to the furniture is so fun! I also did The Great Gatsby! The Roaring 20's was such a crazy time and this movie is a great example of that!

    ReplyDelete
  2. Lena Fehrenbach March 22, 2025 at 8:40 AM

    I really enjoyed how you highlighted the contrast between Industrial Design and Art Deco—your mention of The Great Gatsby as a modern reflection of Art Deco was a great touch!

    ReplyDelete
  3. Professor VanderNoordaaMarch 24, 2025 at 10:15 AM

    Eliana,
    The organization of this Blog was very helpful. There are so many interesting details to both the Art Deco and Industrial design movements. Bullet points helps to cover everything. You also gave us strong images to support your information. I appreciated the residential Art Deco examples you provided. Current applications were strong and interesting. The Great Gatsby was perfect! 50/50 points

    ReplyDelete

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